HARVARD BUSINESS REVIEW SOUTH ASIAHOME
Global Reader Profile

Our readers strongly identify with the magazine for one simple reason: it's their best source of new ideas about what's important.

Harvard Business Review readers embrace leadership in their jobs and lives.

Their unique personalities don't fade when they leave the office.

They are achievers who enjoy the life that their business success affords them and have spending power in categories that extend beyond their work.

They are likely to be early adopters in their personal lives and have influence on friends and business associates.

They attract followers who themselves are looked up to by others.

For advertisers across the globe, Harvard Business Review has no rival. It enjoys unparalleled influence over the most influential business icons.

Now reach the top rung of Indian business management, only with HBR. It's the management Bible for top decision-makers or their influencers. As HBR becomes more accessible, it brings the ideal opportunity for advertisers to reach the people who matter the most in Indian business.


  DEMOGRAPHICS

Median Age
46

  AGE %   
  18-34   22   
  35-44   25   
  45-54   25   
  55+   27   

  GENDER %   
  Male   59   
  Female   41   

  JOB TITLES %   
  Professional / Managerial   73   
  Top 5 Job Titles   35   
  Any Chief Officer   29   


  TRAVEL

Domestic Commercial Flights for Business Last Year INDEX=100

5 or more
323
11 or more
394
20 or more
272

Foreign Commercial Flights for Business Last Year INDEX=100

1 or more
397
3 or more
638
5 or more
696

  HOTEL/MOTEL NIGHTS %   
  3+ Domestic   87   
  3+ Foreign   47   
  5+ Foreign   81   
  5+ Foreign   38   
  7+ Foreign   74   
  7+ Foreign   33   
  11+ Foreign   59   
  11+ Foreign   26   


Source: Mendelsohn Affluent Survey 2005


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