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Global Reader Profile
Our readers strongly identify with the magazine for one simple reason:
it's their best source of new ideas about what's important.
Harvard Business Review readers embrace leadership in
their jobs and lives.
Their unique personalities don't fade when they leave the office.
They are achievers who enjoy the life that their business success
affords them and have spending power in categories that extend beyond
their work.
They are likely to be early adopters in their personal lives and have
influence on friends and business associates.
They attract followers who themselves are looked up to by others.
For advertisers across the globe, Harvard Business Review
has no rival. It enjoys unparalleled influence over the most influential
business icons.
Now reach the top rung of Indian business management, only with HBR.
It's the management Bible for top decision-makers or their influencers.
As HBR becomes more accessible, it brings the ideal opportunity for
advertisers to reach the people who matter the most in Indian business.
| AGE |
% |
| 18-34 |
 22 |
| 35-44 |
 25 |
| 45-54 |
 25 |
| 55+ |
 27 |
| GENDER |
% |
| Male |
 59 |
| Female |
 41 |
| JOB
TITLES |
% |
| Professional /
Managerial |
 73 |
| Top 5 Job Titles |
 35 |
| Any Chief Officer |
 29 |
| Domestic Commercial
Flights for Business Last Year |
INDEX=100 |
 |
| 5 or more |
|
323 |
| 11 or more |
|
394 |
| 20 or more |
|
272 |
| Foreign Commercial
Flights for Business Last Year |
INDEX=100 |
|
| 1 or more |
|
397 |
| 3 or more |
|
638 |
| 5 or more |
|
696 |
| HOTEL/MOTEL
NIGHTS |
% |
| 3+ Domestic |
 87 |
| 3+ Foreign |
 47 |
|
|
| 5+ Foreign |
81 |
| 5+ Foreign |
38 |
|
|
| 7+ Foreign |
74 |
| 7+ Foreign |
33 |
|
|
| 11+ Foreign |
59 |
| 11+ Foreign |
26 |
Source: Mendelsohn Affluent Survey 2005
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